Null Society's project around the very essence of rally racing -- DIRT.

In collaboration with Jamaican rally driver, Jeffrey Panton, we set out to apply a custom lively branding his Skoda with our shapeshifting branding.

We set out on a 3-day adventure to participate in a 3-day weekend of stage racing. With the vision to document the worlds only "free to spectate" multi-million dollar sport.


Final Design

V1 design concept

DIRT_ is not merely a collection of visuals and words. It's a mosaic of Barbados, capturing the essence of its racing spirit, serene ambiance, myriad sounds, and the warmth of its community.

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