Elevating the Game: adidas and BSTN Redefine Basketball in the Majestic Alps

In an unprecedented collaboration, a clash of two impactful brands, adidas and BSTN, have combined their passion for basketball and the great outdoors to create a off-beat project. High above sea level, amidst the breathtaking beauty of the Alps, they have established basketball courts that exceed limitations, blurring the lines between the world of sports and nature.

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The idea emerged from the belief that basketball, with its rich history of defying norms and boundaries, could be elevated to new heights, quite literally. Thus, the vision was born to challenge the traditional notion of where basketball can be played and to create an experience that would not only elevate the game itself but also connect players with the magnificent beauty of their surroundings (nature).

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The court was placed in the majestic Alps and the strategic placement not only provides an extraordinary backdrop for the players but also immerses them in an environment that enhances their performance and fosters a deeper connection with the game.

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Building basketball courts in such an extreme location came with its fair share of challenges. However, through innovative engineering and meticulous planning, adidas and BSTN overcame these obstacles to create a truly unique experience for the time-being.

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